Kate has 17 years of experience working at three agencies in London and Cheltenham. She specialised in health after discovering that’s where her enthusiasm lay and has worked across several big household names in healthcare.
EXPERIENCE
- Account directing the trade press office for Essilor Ltd optical solutions and running consumer CSR education campaigns on key issues including ‘Driving Blind’ and the dangers of UV eye damage.
- Launching a new network of dermatology clinics, Stratum Clinics, and its skin cancer & mole check service to the consumer press.
- Directing the press office for fashion eyewear show 100% Optical for four years in a row.
- Leading a small team to run PR campaigns for A.Vogel herbal remedies including key brand Echinaforce for colds & flu.
- Launching AAH Pharmaceuticals’ brand new All About Health ‘Ask you pharmacist’ consumer education programme to get people to use their local pharmacy as a first port of call for health advice.
- Regional PR support for LloydsPharmacy around store openings and promoting its Christmas gifts to shopping editors on the national & consumer press.
- Launching an ovulation tester by Maybe Baby and the Mimijumi bottle for combination fed babies, to the mother & baby media & parenting bloggers.
- Account managing a POM to P drug switch for Femstrual to help with menstrual issues.
- Running a trade press office for biotech company, Nova Laboratories & social media support to target the veterinary sector.
- Working on the consumer press office PR agency team for Boots and its Vitamins Minerals & Supplements division.
- Managing national campaigns to influence attitudes towards breastfeeding for Goldshield’s Kamillosan cream, working with midwives and doulas.
ABOUT KATE
Outside of work, Kate enjoys spending time with her family and as a mum of two young girls, she channels her inner zen by swotting up on wellbeing tips from glossy magazines, crocheting and practising pilates.