Kate has 20 years of experience working at three agencies in London and Cheltenham before becoming an independent PR consultant in 2020. She specialised in health after discovering that’s where her enthusiasm lay and has worked across several big household names in healthcare since.

 

Kate works directly with clients and as a consultant for marketing and PR agencies, acting as an extension of their teams.

She is an accredited member of the Chartered Institute of Public Relations (CIPR) and maintains her professional development through its CPD programme.

EXPERIENCE

  • Working with an in-house PR team at EssilorLuxottica, the global leader in the design, manufacture and distribution of ophthalmic lenses, to provide PR support for B2B and B2C activity.
  • Account directing the trade press office for Essilor Ltd optical solutions and running consumer CSR education campaigns on key issues including ‘Driving Blind’ and the dangers of UV eye damage.
  • Launching a new network of dermatology clinics, Stratum Clinics, and its skin cancer & mole check service to the consumer press.
  • Directing the press office for fashion eyewear show 100% Optical for four years in a row.
  • Leading a small team to run PR campaigns for A.Vogel herbal remedies including key brand Echinaforce for colds & flu.
  • Launching AAH Pharmaceuticals’ brand new All About Health ‘Ask you pharmacist’ consumer education programme to get people to use their local pharmacy as a first port of call for health advice.
  • Regional PR support for LloydsPharmacy around store openings and promoting its Christmas gifts to shopping editors on the national & consumer press.
  • Launching an ovulation tester by Maybe Baby and the Mimijumi bottle for combination fed babies, to the mother & baby media & parenting bloggers.
  • Account managing a POM to P drug switch for Femstrual to help with menstrual issues.
  • Running a trade press office for biotech company, Nova Laboratories & social media support to target the veterinary sector.
  • Working on the consumer press office PR agency team for Boots and its Vitamins Minerals & Supplements division.
  • Managing national campaigns to influence attitudes towards breastfeeding for Goldshield’s Kamillosan cream, working with midwives and doulas.
quote-marks

  • “Kate has loads of creativity, energy and drive”

    We worked for a good number of years with Kate when she handled PR for the A.Vogel brand of licensed herbal remedies. Her enthusiasm brought forth many sparkling ideas for our brand activities which were both innovative and effective. The Kate we know has loads of creativity, energy and drive, and these qualities will undoubtedly be of immense value to any brand she is involved with.

    Dr Jen Tan Former medical director at A.Vogel/Bioforce

  • “A highly sophisticated PR professional”

    Kate Screen worked with me for over a decade, and was an exceptional account director.  She was effective, organised and professional and got things done.  It is rare to have an account director who pleases every client, journalist and professional contact, but Kate achieved that.  She consistently achieved good results, particularly through her strong media connections. She lifted energy levels, creating a ‘can-do’ mood in the team. She soaked up the training we offered, which included management skills and professional skills in PR, digital and social.   She has become a highly sophisticated PR professional.  She is totally trustworthy and loyal. I have advised my former clients to appoint Kate.

    Kay Williamson Gravitas PR owner from 1992 to 2019

  • “A great extension to the marketing team”

    Kate is a pleasure to work with. She is enthusiastic, always comes up with new and innovative ideas and takes the time to understand our business so our PR efforts can be as focused as possible. She is a great extension of our internal marketing team and works to make sure PR activity supports other marketing efforts such as SEO and social media.

    Ellie Maloney Content & Communications Manager at Stratum Dermatology Clinics

  • “Kate has strong media relations with the optical trade press”

    We have worked with Kate over the past ten years and value her very much as a PR consultant. She has strong media relations with the optical trade press and works hard to deliver results to communicate our key messaging and news to eye care professionals. Over the years she has also handled a number of consumer PR campaigns to raise awareness of the importance of eye examinations and visiting a local optician to help drive footfall for our ECP business partners.

    Tracy Burden Trade Marketing Manager at Essilor Ltd
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