Kate Screen PR | Public Relations for Health and Lifestyle Brands

Reliable and honest public relations consultancy for health and wellness brands.

Keeping clients that inspire healthier and happier lives in the spotlight through media exposure.

WORKING WITH YOU

Working with you to define your audience and objectives, and create a
PR campaign, find a news hook, set clear KPI goals and deliver measurable
results through a full mix of PR services.

PRESS OFFICE

B2B and B2C press office function with regular press releases to tell the media about new products and services or company news. Copy writing and placing opinion pieces, features and expert advice in relevant media titles.

PR CAMPAIGNS

Crafting a bespoke PR campaign using clinical research, surveys, strong photography, website educational tools or calculators and case studies to help create a news hook with a strong ‘call to action’.

MEDIA RELATIONS

Communicating and developing media relations through press briefings, media events or trips and on-going contact with journalists. Conducting phone and email ‘sell-ins’ to pitch news and responding at speed to media requests.

CRISIS PR

Being the first point of contact in a crisis for the media. Working with the client to anticipate potential crises and drafting statements in preparation. Advising clients on the best way to respond to the media appropriately to protect and repair reputation.

EVENT MANAGEMENT

Helping to maximise media exposure at exhibitions by arranging media 1-2-1 briefings. Effective event management and running an exhibition press office function to help keep the media and exhibitors happy.

INFLUENCERS

Giving brands a voice by identifying and working with the right key opinion leaders, celebrities, social media influencers, charities or membership organisations to secure coverage via blogs, radio & media interviews, with supporting quotes and endorsement.

PR STUNTS

Arranging regional publicity events around health awareness days, town centre stunts and official store openings to attract the public’s attention. Drafting press releases and inviting the media to attend and set up photocalls to generate press coverage.

SOCIAL MEDIA

Providing a social media strategy with a content plan and guidance on how to choose the right channels and execute content alongside a PR campaign to help maximise online presence. Advice on tone of voice, engagement and reaction to public opinion.

“Kate has loads of creativity, energy and drive”
We worked for a good number of years with Kate when she handled PR for the A.Vogel brand of licensed herbal remedies. Her enthusiasm brought forth many sparkling ideas for our brand activities which were both innovative and effective. The Kate we know has loads of creativity, energy and drive, and these qualities will undoubtedly be of immense value to any brand she is involved with.
Dr Jen Tan Former medical director at A.Vogel/Bioforce
“A highly sophisticated PR professional”
Kate Screen worked with me for over a decade, and was an exceptional account director. She was effective, organised and professional and got things done. It is rare to have an account director who pleases every client, journalist and professional contact, but Kate achieved that. She consistently achieved good results, particularly through her strong media connections. She lifted energy levels, creating a ‘can-do’ mood in the team. She soaked up the training we offered, which included management skills and professional skills in PR, digital and social. She has become a highly sophisticated PR professional. She is totally trustworthy and loyal. I have advised my former clients to appoint Kate.
Kay Williamson Gravitas PR owner from 1992 to 2019
“A great extension to the marketing team”
Kate is a pleasure to work with. She is enthusiastic, always comes up with new and innovative ideas and takes the time to understand our business so our PR efforts can be as focused as possible. She is a great extension of our internal marketing team and works to make sure PR activity supports other marketing efforts such as SEO and social media.
Ellie Maloney Content & Communications Manager at Stratum Dermatology Clinics
“Kate has strong media relations with the optical trade press”
We have worked with Kate over the past ten years and value her very much as a PR consultant. She has strong media relations with the optical trade press and works hard to deliver results to communicate our key messaging and news to eye care professionals. Over the years she has also handled a number of consumer PR campaigns to raise awareness of the importance of eye examinations and visiting a local optician to help drive footfall for our ECP business partners.
Tracy Burden Trade Marketing Manager at Essilor Ltd